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Content Marketing: Leveraging Today’s Digital First Environment to Get Your Message Out

Session Speakers
Session Description

Why attend:
Discover the power of content marketing and how you can put it work to promote your business and efficiently serve your clients. 

Session details:
Bill Gates once declared that “content is king.” His vision of the Internet becoming a marketplace for content has come true, creating major opportunities for advisors to take advantage of digital, social, and mobile innovations to augment the human relationships that are the foundation of successful advising. Megan Carpenter will offer insight into how content and digital marketing can help advisors increase engagement with clients, add value to services, improve SEO, increase website traffic, and generate leads. Discuss how to:

  • Determine whether content marketing is right for your firm
  • Build a content team to create appropriate material
  • Promote your content and fill your sales pipeline
  • Build a measurement plan for analysis and reporting

Additional Information
Education Session
1h 15m
Session Schedule