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Google 101: The Evolution of Search and How You Can Benefit

Session Speakers
Session Description

Why attend:
Learn the nuances and key components of digital marketing in a session offering insight for beginners and more advanced practitioners.

Session details:
How do you make your business stand out online? Michael Myers will discuss Google and the evolution of search, mobile customer behavior, and changing customers’ expectations, as well as share resources for newcomers to digital marketing and people with substantial experience. Discover how to create a website, use schemas to prepare for voice search, and understand:

  • The best practices for essential search engine optimization and finding search resources
  • How to optimize your content elements
  • Tools to assess mobile usability and PageSpeed insights
  • How Google Trends can help your business

Additional Information
Education Session
1h 15m
Session Schedule