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Charles Marston

Generational Insights


Speaker Bio

Cam Marston is president of Generational Insights, a firm that has provided research and consultation on generational issues for over 20 years.



His publications describe and analyze the major generations of our time: baby boomers, Generation X, millennials, and those who come after. He is the author of Motivating the “What’s In It For Me?” Workforce, Generational Insights, Generational Selling Tactics That Work, and The Gen-Savvy Financial Advisor. He hosts the regional radio show and podcast What’s Working with Cam Marston, featuring expert guests offering insights and opinions on the trends that shape today’s workplace and workforce. Mr. Marston has has been featured in the Wall Street Journal, Economist, Chicago Tribune, and many other publications. He manages a blog at GenerationalInsights.com that tracks the latest changes and developments in generational issues and demographics. He holds a bachelor’s degree in communications from Tulane University.

Speaker Sessions