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Using Compelling Stories to Maximize Referrals

Session Speakers
Session Description

Why Attend
Find out how to craft stories about your firm’s value and use them to develop a strong referral culture. 

Session Details
Many firms have difficulty dedicating the time and resources to a strategic referral program, yet doing so is imperative for achieving growth goals. In a practical application roundtable, discover how to create and sustain a powerful referral culture by crafting and telling stories that communicate your firm’s value and compel action on the part of prospective clients. Find out about:

  • The fundamentals of referral dynamics
  • The keys to an effective strategy
  • What makes a story compelling
  • How to construct a story library for your firm

Additional Information
CPE-2 hrs
Extended Education Session
2h
Session Schedule