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Playing to Your Strengths: How Niche Marketing Can Help You Win More Business

Session Speakers
Session Description

Why Attend
Learn how you can take advantage of your firm’s existing knowledge and develop new specialties to pursue niche markets and improve business.    

Session Details
Serving niche markets can help your firm focus on what it does best, stand out in a competitive industry, grow its business, and influence merger decisions. Pursuing specialized areas happens through careful consideration and planning. During this session, you’ll gain actionable information that covers how to:

  • Identify your strengths and target client groups
  • Engage in lifelong learning and deliver your knowledge to benefit clients
  • Differentiate and grow your firm by branding your offerings
  • Leverage your niche to improve merger opportunities

Additional Information
CPE-1.5 hrs
Education Session
1h 15m
Session Schedule