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Content Marketing: How to Create a Lean, Mean, Inbound Marketing Machine

Session Speakers
Session Description

Why Attend
Learn how to create a content marketing strategy that will engage your clients, generate leads, and make referrals easier.

Session Details
Content marketing focuses on building a business by creating valuable and relevant thought leadership material using blogging, email, social media, and other tools. When successful, it costs less than traditional advertising and sales approaches, generates more leads, and makes it easier for clients to refer you. In this workshop, attendees will draft a content marketing plan and:

  • Learn how to tell the story of their “hero’s journey”
  • Complete an empathy map to understand emotional drivers and decision points
  • Develop ideas for an initial content calendar and draft an article outline
  • Discover how to quiet their inner critic and become confident communicators

Additional Information
CPE-3 hrs
Pre-Conference Session
3 h
Session Schedule