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Sheri Fitts

ShoeFitts Marketing


Speaker Bio

Sheri Fitts has more than 30 years of experience in the financial services industry. A sought-after speaker and the founder of ShoeFitts Marketing, she helps clients generate meaningful connections by taking advantage of content marketing tools and developing solid social media strategies.



Ms. Fitts previously worked as vice-president of advisor marketing for LPL Financial, director of communication and large-plan sales for The Standard, and president and director of Portland Female Executives. She has been quoted in numerous publications, and is the author of Deconstructing Digital. Ms. Fitts has received awards and recognition from the Plan Sponsor Council of America, the National Association of Government Defined Contribution Administrators, the International Association of Business Communicators, and Pensions and Investments. Industry news site 401kwire.com named her one of the “most influential people” in the defined contribution category.

Speaker Sessions