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Jonah Berger

Wharton School of the University of Pennsylvania


Speaker Bio

A world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on, Jonah Berger is a professor of marketing at the Wharton School of the University of Pennsylvania.



Mr. Berger teaches Wharton’s highest-rated online course and has published dozens of articles in academic journals. His work has appeared in the New York Times, Wall Street Journal, and Harvard Business Review. He has written several books, including the bestselling Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior. He is a frequent speaker at industry events and conferences.



Mr. Berger holds a doctorate in marketing from the Stanford University Graduate School of Business.

Speaker Sessions