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Using Social Influence to Turn Clients into Fans

Session Speakers
Session Description

Why Attend
Learn how to increase your social influence with clients to generate greater success for your firm.

Session Details
Do you want to be more persuasive when helping clients meet their financial goals? Changing minds is more complicated than it looks because the actions of others—even strangers—affect how people act. A New York Times best-selling author will explain social influence, how it alters behavior, and how those who understand it can benefit by increasing their influence with clients and colleagues. Discover how to:

  • Make better group decisions
  • Motivate others to take action on your behalf
  • Use social influence to create word of mouth that generates new business
  • Craft compelling content that encourages clients to be advocates

Additional Information
Education Session
1h 15m